Treat customers as though another water utility across the street is competing for your __________.

Treat customers as though another water utility across the street is competing for your __________.

• A. profits
• B. employees
• C. customers
• D. market share

Answer: (C)

The idea being tested is that competition in a utility context centers on the people who use the service—the customers. If another utility across the street is competing for your customers, they’re trying to persuade those customers to switch to them. That means the focus is on keeping and attracting customers through reliable service, fair pricing, and good support. Profits, employees, or market share aren’t the direct object of the competition in this sense—the competition is about winning over the customers themselves, which in turn affects profits and market share as outcomes.

The idea being tested is that competition in a utility context centers on the people who use the service—the customers. If another utility across the street is competing for your customers, they’re trying to persuade those customers to switch to them. That means the focus is on keeping and attracting customers through reliable service, fair pricing, and good support. Profits, employees, or market share aren’t the direct object of the competition in this sense—the competition is about winning over the customers themselves, which in turn affects profits and market share as outcomes.